It is somewhat difficult to identify the great successes of 2020 (especially given that this year thus far has proven that time is nothing but a construct). But that doesn’t mean that even in the pandemic-fueled last several months, there aren’t individual success stories. One of them, of course, is that everyone you know (or rather, everyone you follow on Instagram), has suddenly become a bonafide home baker. And chances are, it’s thanks to King Arthur Baking Company, who has managed to turn their 2020 into a success of their own.
For King Arthur Baking (whose recent name change from King Arthur Flour is meant to better reflect its commitment to all things baking), this year marks 230 years of operation. Over the last two-plus centuries, the company has become synonymous with tasty baked goods and delightful risen treats. But this year has been a uniquely successful one for the brand under the leadership of CEO Karen Colberg.