If you’re old enough to remember, the Grateful Dead had a song that went, “What a long, strange trip it’s been.” (There are other reasons you might not remember things back then, especially if you were the type that listened to the Grateful Dead.) But that could be the tagline for a number of things, some as recent as 2020, the Covid crisis, and others that stretch back longer, such as the bean-to-bar chocolate movement.
I was there at the beginning of it in the United States, and I clearly remember when Robert Steinberg handed me a melting wad of freshly-made chocolate he pulled out of his pocket at a baking event, that was folded up in a little foil packet, as if it was a part of a drug deal. That eventually bloomed into Scharffen Berger chocolate.
They were the pioneers of bean-to-bar chocolate making in America, back in 1996, and now there are close to two hundred artisan chocolate makers in the States. That’s amazing, considering when Robert and his business partner John Scharffenberger, told me they were going to make chocolate from scratch, I thought it was a crazy idea and would never get off the ground. Thirteen years later, they sold the company for a reported $50 million. So if you want to ask someone for business advice, you might want to ask someone other than me.
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