In 2021, the global non-alcoholic (NA) spirits market generated $281 million in sales—none of which came from me. This isn’t from a lack of interest in non-alcoholic products (I’ve dabbled in NA beer), but rather from the general belief that non-alcoholic spirits were nothing more than well-packaged, non-carbonated kombucha. Then, earlier this year, in a moment of true boredom, I tried some of the NA spirits we had in our office. I liked them—a lot. Shocker: This thing that millions of people like…is actually good. It turns out, I’m not alone here: The non-alcoholic spirits market is expected to do $642 million in sales in 2031—nearly triple its 2021 volume. So, odds are, some of you NA skeptics will eventually become believers, too.
In hopes of learning more about this trend that’s likely to stick around—and because they’re occasionally quite delicious—our editorial team taste tested 24 different non-alcoholic spirits. These were our findings.