Alison Roman knows a thing (or 15) about going viral.
Consider her recipe for “The Stew”: an unassuming chickpea-turmeric concoction that amassed some 5,000 hashtagged shout-outs on Instagram (many of which made their way to Roman’s own feed, in screenshotted glory). And “The Chicken,” with 500-plus reviews, in just over a month.